mailchimp automation

仓库: claude-office-skills/skills
安装量: 158
排名: #5458

安装

npx skills add https://github.com/claude-office-skills/skills --skill 'Mailchimp Automation'

Mailchimp Automation Comprehensive skill for automating Mailchimp email marketing and audience management. Core Workflows 1. Campaign Pipeline EMAIL CAMPAIGN FLOW: ┌─────────────────┐ │ Plan Campaign │ │ - Goals │ │ - Audience │ └────────┬────────┘ ▼ ┌─────────────────┐ │ Create Content │ │ - Design │ │ - Copy │ └────────┬────────┘ ▼ ┌─────────────────┐ │ Configure │ │ - Subject │ │ - Preview │ │ - Settings │ └────────┬────────┘ ▼ ┌─────────────────┐ │ Test & Review │ │ - A/B test │ │ - Preview │ └────────┬────────┘ ▼ ┌─────────────────┐ │ Schedule/Send │ │ - Timing │ │ - Send │ └────────┬────────┘ ▼ ┌─────────────────┐ │ Analyze │ │ - Opens/Clicks │ │ - Revenue │ └─────────────────┘ 2. Campaign Configuration campaign_config : type : regular

regular, automated, plaintext, ab_test

recipients : list_id : "abc123" segment_opts : saved_segment_id : "seg123"

or dynamic conditions

settings : subject_line : "{{subject}}" preview_text : "{{preview}}" from_name : "{{company}}" reply_to : "{{email}}" tracking : opens : true clicks : true ecommerce : true google_analytics : "campaign_name" content_type : "template" template_id : "template_123" Audience Management Segmentation Rules segments : - name : active_subscribers conditions : - field : last_opened op : greater_than value : "30_days_ago" - name : high_value_customers conditions : - field : ecomm_total_spent op : greater_than value : 500 - field : ecomm_orders op : greater_than value : 3 - name : at_risk conditions : - field : last_opened op : greater_than value : "90_days_ago" - field : email_campaigns_opened op : greater_than value : 5 - name : new_subscribers conditions : - field : timestamp_signup op : greater_than value : "30_days_ago" Audience Tags tagging_automation : - trigger : form_submit form : "newsletter_signup" actions : - add_tag : "newsletter" - add_tag : "{{form.interest}}" - trigger : purchase actions : - add_tag : "customer" - add_tag : "purchased_{{product_category}}" - trigger : link_clicked url_contains : "/pricing" actions : - add_tag : "interested_in_pricing" Email Automation Welcome Series welcome_automation : name : "Welcome Series" trigger : type : signup list_id : "main_list" emails : - delay : immediate subject : "Welcome to {{company}}! 🎉" template : welcome_email_1 - delay : 2_days subject : "Here's how to get started" template : welcome_email_2 - delay : 5_days subject : "{{first_name}}, your exclusive tips" template : welcome_email_3 - delay : 10_days subject : "Ready to take the next step?" template : welcome_email_4 content : offer_cta Abandoned Cart abandoned_cart : name : "Cart Recovery" trigger : type : ecommerce event : cart_abandoned delay : 1_hour emails : - delay : 1_hour subject : "You left something behind..." template : cart_reminder_1 show_cart_items : true - delay : 24_hours condition : cart_not_recovered subject : "Your cart is waiting" template : cart_reminder_2 include_discount : false - delay : 72_hours condition : cart_not_recovered subject : "Last chance: 10% off your cart" template : cart_reminder_3 include_discount : true discount_code : "COMEBACK10" Post-Purchase post_purchase : name : "Post-Purchase Nurture" trigger : type : ecommerce event : purchase emails : - delay : immediate type : transactional subject : "Order confirmed #{{order_id}}" template : order_confirmation - delay : 3_days type : transactional subject : "Your order has shipped" template : shipping_notification condition : order_shipped - delay : 7_days subject : "How's your {{product_name}}?" template : review_request condition : order_delivered - delay : 30_days subject : "You might also like..." template : cross_sell content : recommended_products A/B Testing Test Configuration ab_test : type : subject_line

or content, send_time, from_name

variants : a : subject : "Don't miss out: Sale ends tonight" b : subject : "⚡ Flash sale: 24 hours only" test_settings : split_percentage : 20

Test on 20%, winner to 80%

winning_metric : open_rate

or click_rate, revenue

wait_time
:
4_hours
auto_winner
:
enabled
:
true
send_remaining
:
true
Multivariate Test
multivariate_test
:
factors
:
subject_line
:
-
"New arrivals just dropped"
-
"You'll love what's new"
preview_text
:
-
"Shop the latest styles"
-
"See what's trending now"
send_time
:
-
"09:00"
-
"14:00"
combinations
:
8
sample_size
:
25%
duration
:
24_hours
Email Templates
Newsletter Template
newsletter_template
:
layout
:
multi_column
sections
:
-
type
:
header
logo
:
"{{logo_url}}"
navigation
:
true
-
type
:
hero
image
:
"{{hero_image}}"
headline
:
"{{headline}}"
subheadline
:
"{{subheadline}}"
cta
:
text
:
"{{cta_text}}"
url
:
"{{cta_url}}"
-
type
:
content_blocks
columns
:
2
items
:
-
image
:
"{{item1_image}}"
title
:
"{{item1_title}}"
description
:
"{{item1_desc}}"
link
:
"{{item1_url}}"
-
type
:
footer
social_links
:
true
unsubscribe
:
true
company_address
:
true
Personalization
personalization
:
merge_tags
:
-
"|FNAME|"
:
first_name
-
"|LNAME|"
:
last_name
-
"|EMAIL|"
:
email
-
"|COMPANY|"
:
company
conditional_content
:
-
condition
:
"|IF:VIP|"
content
:
"As a VIP member, you get early access!"
dynamic_content
:
-
tag
:
"|PRODUCT_RECS|"
source
:
ecommerce
type
:
recommended_products
limit
:
4
Analytics Dashboard
Campaign Performance
CAMPAIGN ANALYTICS - "January Newsletter"
═══════════════════════════════════════
DELIVERY:
Sent: 25,430
Delivered: 24,892 (97.9%)
Bounced: 538 (2.1%)
ENGAGEMENT:
Opened: 8,450 (33.9%)
Clicked: 2,156 (8.7%)
Unsubscribed: 45 (0.18%)
REVENUE (if e-commerce):
Orders: 89
Revenue: $4,523
Revenue/Email: $0.18
BY DEVICE:
Desktop ████████████████ 52%
Mobile ██████████░░░░░░ 38%
Tablet ███░░░░░░░░░░░░░ 10%
TOP CLICKED LINKS:
┌────────────────────────┬────────┐
│ Link │ Clicks │
├────────────────────────┼────────┤
│ Main CTA button │ 1,245 │
│ Product image 1 │ 456 │
│ "Learn more" link │ 234 │
│ Social - Twitter │ 123 │
└────────────────────────┴────────┘
OPEN TIME:
Peak: 10:00 AM - 12:00 PM (42%)
Audience Health
audience_metrics
:
total_subscribers
:
45
,
230
growth_rate
:
"+3.2% monthly"
health_indicators
:
active_30_days
:
78%
engaged_90_days
:
65%
dormant
:
22%
list_quality
:
average_open_rate
:
28.5%
average_click_rate
:
4.2%
unsubscribe_rate
:
0.15%
bounce_rate
:
1.8%
API Examples
Create Campaign
// Create Campaign
const
campaign
=
await
mailchimp
.
campaigns
.
create
(
{
type
:
"regular"
,
recipients
:
{
list_id
:
"abc123"
,
segment_opts
:
{
saved_segment_id
:
"seg123"
}
}
,
settings
:
{
subject_line
:
"Your Weekly Update"
,
preview_text
:
"This week's top stories"
,
from_name
:
"Company Name"
,
reply_to
:
"hello@company.com"
}
}
)
;
// Set Content
await
mailchimp
.
campaigns
.
setContent
(
campaign
.
id
,
{
template
:
{
id
:
"template_123"
,
sections
:
{
headline
:
"Welcome to our newsletter!"
}
}
}
)
;
// Send Campaign
await
mailchimp
.
campaigns
.
send
(
campaign
.
id
)
;
Manage Subscribers
// Add Subscriber
await
mailchimp
.
lists
.
addListMember
(
"list_id"
,
{
email_address
:
"user@example.com"
,
status
:
"subscribed"
,
merge_fields
:
{
FNAME
:
"John"
,
LNAME
:
"Doe"
}
,
tags
:
[
"newsletter"
,
"customer"
]
}
)
;
// Update Subscriber
await
mailchimp
.
lists
.
updateListMember
(
"list_id"
,
"subscriber_hash"
,
{
merge_fields
:
{
COMPANY
:
"Acme Inc"
}
}
)
;
// Add Tags
await
mailchimp
.
lists
.
updateListMemberTags
(
"list_id"
,
"subscriber_hash"
,
{
tags
:
[
{
name
:
"vip"
,
status
:
"active"
}
]
}
)
;
Best Practices
Clean Your List
Remove bounces and inactive
Segment Thoughtfully
Right message to right people
Test Everything
Subject lines, content, timing
Mobile First
Design for mobile readers
Personalize
Use merge tags and dynamic content
Monitor Metrics
Track and improve over time
Respect Frequency
Don't over-send
Comply with Laws
CAN-SPAM, GDPR
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